When people ask about copywriting rates my answer is always.... "that depends"
Which means - it depends on the type of project you have in mind.
As you can appreciate - no two projects are ever the same so it's difficult to provide an accurate quote before fully understanding what it is you need and how much work is involved.
Once I know this I'll be able to give you a fixed fee which includes all I need to do to complete the project.
Each fixed quote includes:
- An initial consultation ( either in person or over the phone) This is FREE and you're under no obligation to proceed if you don't want to.
- Completion of the Copywriter brief
- Research into your products or services and your competitors
- Identifying your Unique Selling Proposition
- Generating ideas and creative concepts - including tone and voice
- Submission of first draft
- Revising draft (up to 2 times) in consultation with you over the phone or via email
- Submission of final draft
Prices vary according to the amount of research I need to do and of course how familiar I have become with your business.
For instance:
- Will you provide me with all the information I need to write the copy? or
- Will you need me to research your product or service, target market and competitors?
Here's a list of some of my "ball park" fees for the more common projects
Please note:
These fees apply to single ONE OFF products only.
Fees for ongoing projects will naturally become more cost effective as I get to learn more about you, your business and your services.
Brochures and mailers
| Tri-fold DL Standard Slim Jim |
$250 - $400 |
| A6 or DL Double sided postcard Mailer |
$150 - $250 |
| A4 Bi-fold brochure |
$250 - $400 |
| Business Cards - Double sided |
$50 or FREE with any other project |
Web Copy
* Writing using web copy principles and SEO optimisation through keyword placement.
INFORMATION SUPPLIED by client.
| Basic site package - Min 4 pages (Home, About, Services, FAQ's) |
Up to 1200 words total
$660 |
| Additional pages |
$120 each up to 300 words |
| Complex sites - Up to 2500 words - Unlimited pages |
$1,100.00 |
| Web Copy Audit - Report includes: Suggested improvements to: relevance of content, focus, voice, tone, layout, structure and adherence to web copy principles |
$150 |
Other
| Case study - for targeted audience - Information supplied. |
$250 - $500 |
| Media Release - information supplied |
$150 - $250 |
| Website article - up to 350 words (keyword enhanced) |
$200 - 360 depending on complexity and level of research required |
| eReports, White Papers, Training and Instruction manuals |
Dependent on size and scope - POA |
| Direct Mail letter |
From $280 Depending on number of pages. |
Discounts apply when 2 or more services are required
Please ask about my
Marketing Consulting Services for Small Business
No corporate jargon - No complex theory - Just simple strategies that work!
- Business tag lines
- Mission Statements
- Marcom plans to include:
- SWOT Analysis
- Unique Selling Proposition - Hard & soft differentiators
- Target market research
- Competitor research
- Internal / External Environmental analysis
- Media selection
All fees include GST
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