Small Business Marketing and Copywriting

 
 
Wisdom

Little bits of wisdom learnt along the way!



 
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Clichés

Corny clichés and tired taglines!

Are you guilty?

 
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Content is King

Play sport on weekends?
Dabble in Desserts?
Who really cares?

 
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Brief Bio:
 



Bachelor of Science
Education - Teacher

(University of Melbourne)

20+ Years Small Business Experience

Cert IV Training & Assessment

Grad Certificate in Management

MBA
(Masters in Business Administration)

Copywriting
(Australian School of Copywriting)

 

About


Why me?

Hi, my name is Gaby Ware and I started my business because I saw an incredible need for a marketing content writer for small businesses.

While there are many graphics designers, printers and web designers to choose from- there are very few people who actually help business owners write the content.


What I do

With your business culture and values in mind, I’ll craft strategic and compelling content for your promotional materials to make your business stand out from the clutter, the crowd and the competition.
Whether you have a specific project in mind or just a bunch of ideas, I’ll use the resources available plus do some research of my own to come up with something that’s “uniquely” you.

Apart from knowing my way round a keyboard I can add value to your project through some solid knowledge of marketing and small business know how.

I can tackle most jobs in the professional services or B2B arena but am also happy to admit when something's out of my league. In this case I can refer you on to one of my colleagues whose expertise fits the project better than mine.

"With what's at stake - it's important you find the right copywriter for the job."

How I work

Curiosity

Expect me to be curious about your business, ask lots if questions so I can discover everything your customers need to know. After all, that’s the essence of what I need to create appealing and persuasive copy.

Integrity

Just like you, I’m a professional too. This means I’ll give you my best work based on the resources available. I’ll meet your deadlines provided the time frames for delivery are reasonable. Most standard projects take around a week or two to complete. Bigger projects requiring substantial research can take several weeks.

Confidentiality

I appreciate your need for confidentiality and will not share any details of your business with others. This is one of the main reasons I do not publish my clients’ work on my website. Being mainly small businesses, they don’t want the world to know they used a copywriter to write for them.

So if you don’t have time to write, don’t care to write or quite simply don’t know what to write, contact me to discuss your ideas.

 




 
   
     
   

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