Small Business Marketing and Copywriting

 
 
Wisdom

Little bits of wisdom learnt along the way!



 
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Clichés

Corny clichés and tired taglines!

Are you guilty?

 
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Content is King

Play sport on weekends?
Dabble in Desserts?
Who really cares?

 
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You can be as good as them!
 

Big Companies use Copywriters all the time.

That's why their marketing is so good!

The Good News is that smaller companies are cashing in on copywriting too!

Are you being left behind?

 

Clients


Is this you?


My clients are busy small business people who don't have the time or resources to engage in proactive marketing activities.

But the problem is, they'd really like to. And they know in order to compete in today's marketplace - they really need to.

Times are changing

To get your business message out there and have it resonate with your audience on an emotional level needs fresh insight. That's why you need a tailored marketing approach - not off the shelf, cookie cutter stuff that everyone uses and which no longer inspires your audience.

Your business is your livelihood. It's what provides for you, your family and your employees. And because it's driven by your own goals, values and personality - your marketing initiatives need to be as individual as you are.

Imagine:

  • A tailored marketing and communications plan - just for you
  • Targeted and compelling marketing messages your audience will want to read
  • Help with introducing your offline (bricks and mortar) business to the web and joining the growing online community
  • No contracts - pay only for what you need
  • Affordable, sensible fees - no agency or franchise costs
  • Someone who understands small business - no corporate jargon or complicated theory
  • More time to spend doing what you do best


I create marketing content mainly for:

  • Small Businesses - most specifically professional service providers - Health, Fitness, Architectural, HRM, Education, Accounting and so on
  • Not for profit groups and organisations
  • B2B Businesses

Projects include:

  • Marcom Plans
  • Mission Statements
  • Tag lines and USP creation
  • Training materials and Employee Resources
  • Web copy - adherence to web copy principles
  • Brochures and Flyers
  • Newsletter Articles
  • SEO Optimised Articles and Blogs
  • Facebook page setup
  • eBooks and White Papers

So whether you own the corner cafe or market B2B - No job's too small and all enquiries are welcome.

 

 
 
 
 
 
 

 

 

 
     
   

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