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Want to run your own PPC campaign? |
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Try Google Adwords yourself or hire a Company to do this for you.
I can suggest:
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SEO Copywriting
Most likely you’ll already know that SEO stands for Search Engine Optimisation. This just means optimising your website so it can be found by the major search engines such as Google.
Now whether this is something you need to consider depends entirely on what business you’re in and what your customer reach is.
Say you run a business that draws customers mainly from your local area. In your case it’s not worth your while investing in expensive keywords to get on page One of Google.
There’s no point having your site rank highly with searchers in Darwin if you run a chiropractic clinic in Melbourne.
On the other hand, if you’re selling products online to the world – that’s a different story and SEO becomes very important. (Optimisation through keyword research and placement, Meta tags, links etc)
Now, say you’re the Melbourne Chiropractor. You can still do some really smart things to capture more clients.
First of all there’s Pay Per Click Advertising. (PPC) They’re those little ads that run alongside the organic listings on Google and other search engines. You could advertise for the search term Melbourne Chiropractor and depending on how many competitors there are, the ad will appear on the front page of Google and you’ll pay only when someone clicks on your ad. This cost could be as little as a few cents per click to maybe around $1.00 – depending on level of competition. (Don’t quote me on this – things change!)
With PPC you can actually specify the locations where your ad will appear or even the time of day it’s displayed. A very cool system that you can easily set up yourself using Google Adwords.
One word of advice though, if you do invest in PPC Advertising then do make sure your website is actually worth visiting. There’s nothing worse than paying for clicks then have potential clients turned away by a poorly organised site.
How to improve your organic ranking
This takes a little more effort as it relies on you adding fresh, relevant and keyword rich content on your site. You know, the stuff that your clients want to read and the Google spiders love.
You can do this by adding interesting content to your site in the form of Newsletters, Blogs and articles.
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