Why Hire Someone to Write Your Website Copy?
You can write, you know your business best so why even think about using a Copywriter to write your website content?
Good question.
Well, first of all, a Copywriter doesn't write. Anyone can do that. A copywriter communicates with your audience in a language they understand and a voice they can relate to whilst at the same time conveying how great your business is in solving a problem or meeting a need, in a genuine and credible way.
Secondly, there's far more to Website Copywriting than meets the eye. Before they write a single word, professional website copywriters conduct a full analysis of your business - called a Copywriting Brief.
He or she then uses this to find an angle and a voice to make your small business stand out from the crowd without unnecessary hype but at the same time "selling" the benefits of doing business with you.
My Competitor Has a Great Website. Can't I just Copy Theirs?
While you might be impressed by a competitor website and be tempted to copy them, I suggest you don't. The web is littered with "me too" copy that makes a whole lot of businesses within the same industry look and sound the same, which defeats the very purpose of having a website in the first place.
Yes, I know. It's saves you a few bucks but in the end you'll always reap what you sow. A copywriter on the other hand, researches your competitors to create a distinct and motivating point of difference for your business.
In addition, they'll write with Search Engine Optimisation in mind to help your site rank more favourably with the search engines.
Think about it from your customers' point of view. Imagine they're searching for a business - like yours and your website sprouts the same old stuff they just read on three other sites they just checked out. How's that going to motivate them to pick up the phone and call you?
So, while a DIY approach might work well enough for you, and that's perfectly understandable (most small businesses tend to be very self sufficient) - think about what you could be leaving on the table.
On the other hand - if you'd like to bring a fresh new perspective to your business - hire a web copywriter to help you.
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