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Did You Know? |
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Most people these days search for goods and services online?
Even if they've been recommended by a friend, they still want to check you out online first.
Just to be sure.
Do you have an online presence to help people refer others to you?
And for searchers to find you?
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Web
Copy |
“Thanks for writing the brochure, now all I have to do is copy the words and put them on my website – right?”
Wrong!
Writing for the web is an entirely different ball game to writing for offline media.
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First of all – people visit the web looking for information, not a sales pitch. |
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Secondly, people don’t read on the web, they skim. |
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Finally, we’re an impatient bunch and if we don’t find what we’re looking for on your site within around 8 seconds, we’re off to visit someone else. |
Whether your website represents your offline business or is a standalone online business, the structure, layout and text needs to be carefully organised to mimic the natural sales process.
Here’s where a good web designer and copywriter working in tandem can really make your site work to maximum effect. |
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